About Us
Linda A. Webb
Director of Marketing
lwebb@definedhealth.com
Linda is responsible for Defined Health's marketing functions, and is the point person for the organization. In this capacity, she has developed and maintains DH's extensive database of healthcare industry clients and contacts. She is responsible for coordinating client meetings and DH’s attendance and participation at industry conferences. She manages the production of printed materials and is the liaison between advertising agents and design consultants. Linda developed the concept for Defined Health’s Insight Series, senior executive briefings to highlight DH’s unconventional insight into key therapeutic categories as franchise businesses within the pharma and biotech industries.
Linda’s experience prior to DH includes telemarketing, marketing, advertising, promotion, retail sales management, as well as performance and artist management in the music business.
Linda is a member of the Licensing Executives Society, and is Co-Chair of the NJ Local Committee of the LES. She attended Georgia State University, majoring in English and Creative Writing.